Balsam specialises in human behaviour with technology and enhancing employee productivity. For the last 10 years, she has been involved in organisational research, strategy development, business process change and staff training to help organisations in the public and private sector transform their digital workplaces.
With a PhD in Information Systems and Management, Balsam is passionate about understanding the use of collaborative technologies in the workplace and their impact on organisational performance. She focuses on how intranets support organisations’ goals, processes, collaboration and communication, with particular emphasis on the users. In Balsam’s view, it’s not about the technology, it’s about the people.
Balsam is a creative and deep thinker, an engaging presenter and a rigorous problem solver. She is dedicated to helping clients align their business needs with a well-suited strategy. Her work on effective use of collaborative technologies in the workplace has been presented at conferences and organisations, globally.