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	<title>Step Two Designs &#187; brand</title>
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	<description>Beyond The Idea</description>
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		<title>What message does your intranet send to your staff?</title>
		<link>http://www.steptwo.com.au/papers/cmb_messagestaf/index.html</link>
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		<pubDate>Fri, 29 Jul 2011 05:24:10 +0000</pubDate>
		<dc:creator>James Robertson</dc:creator>
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		<description><![CDATA[Organisations with a strong public brand and reputation are under growing pressure to deliver an intranet to match.]]></description>
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		<title>The softer side of intranets</title>
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		<pubDate>Tue, 24 Nov 2009 00:35:00 +0000</pubDate>
		<dc:creator>James Robertson</dc:creator>
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		<description><![CDATA[The intranet should provide a human face to staff, and can do much to build and transform the corporate culture.]]></description>
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		<title>Should the intranet look sexy?</title>
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		<pubDate>Mon, 21 Jul 2008 10:22:15 +0000</pubDate>
		<dc:creator>James Robertson</dc:creator>
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		<description><![CDATA[Public-facing websites often have a strong marketing element to them, but do intranets need to be as polished in their design?]]></description>
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		<title>Starting to define the intranet brand</title>
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		<pubDate>Tue, 17 Jun 2008 09:33:21 +0000</pubDate>
		<dc:creator>James Robertson</dc:creator>
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		<category><![CDATA[product reaction cards]]></category>
		<category><![CDATA[purpose]]></category>
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		<description><![CDATA[To be successful, intranets must have a clear definition of their purpose and character, underpinning decisions about future directions.]]></description>
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		<title>Create a strong intranet brand</title>
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		<pubDate>Thu, 01 Jun 2006 06:12:07 +0000</pubDate>
		<dc:creator>James Robertson</dc:creator>
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		<description><![CDATA[The intranet needs to have a strong brand, a sense of identity that, at a basic level, distinguishes it from the public website and other information sources within the organisation.]]></description>
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