The intranet should provide a human face to staff, and can do much to build and transform the corporate culture.
Articles tagged: brand
CMb 2008-09
Should the intranet look sexy?
Public-facing websites often have a strong marketing element to them, but do intranets need to be as polished in their design?
CMb 2008-08
Starting to define the intranet brand
To be successful, intranets must have a clear definition of their purpose and character, underpinning decisions about future directions.
CMb 2006-10
Create a strong intranet brand
The intranet needs to have a strong brand, a sense of identity that, at a basic level, distinguishes it from the public website and other information sources within the organisation.