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	Information Architecture Essentials 9 April 2008 Mercure Hotel, Sydney In this one-day workshop, Patrick Kennedy will present the fundamentals of information architecture (IA), the core methodology for organising and designing websites and intranets. Key skills such as card sorting will be taught, and this workshop is designed to build in-house information architecture skills. A must for all web or intranet teams. Workshop brochure & registration form (296k PDF)   Innovative IM Planning (Sydney) IA Essentials (Sydney) Complete Intranet Management (Melbourne) Intranet Planning Day (Canberra) IA Essentials (Brisbane) In this one-day workshop you will learn the fundamental principles of information architecture (IA), as well as practical techniques that can be used on a wide range of projects. IA provides a rich toolbox of techniques and frameworks to ensure that websites and intranets are structured in a way that makes sense to users. At the end of the day you will be ready to tackle the information architecture, navigation and page layouts for a small to medium site or part of a larger site. During the workshop, you will learn: the importance of balancing the requirements of users and business techniques to gather information about the needs of your audience the meaning behind commonly used IA jargon ways that information can be organised how to create a taxonomy for your site the importance of good labelling to help people find what they need how to design navigation methods and page layouts processes to follow for IA projects Who is this workshop for? When redesigning (or designing) a website or intranet, it is critical that users be able to easily find what they want on the new site. This does not happen by chance. Best practice information architecture techniques should be followed to ensure that the desired project outcomes are actually achieved. IA should therefore be core knowledge for all web and intranet teams. This workshop provides the foundation for building these skills in-house within organisations. It also provides the knowledge required to better manage consultants or contractors who have been engaged to conduct this work on the site. Please note, this is a introductory workshop designed to build core skills, and is not suitable for intermediate or experienced practitioners. Practical techniques This workshop is designed to be immediately valuable to real-world website and intranet projects. Hands-on sessions give direct exposure to a range of practical techniques, along with a framework to use these insights effectively. Card sorting: The most widely used information architecture technique, designed to give insight into how users think about the information on a site. This workshop will provide insight into the less widely understood strengths and weaknesses of this technique, and will ensure that it is used effectively in all circumstances. Card-based classification evaluation: This technique provides a uniquely rapid way of testing a draft site structure, with real users attempting to complete actual tasks. This identifies areas of weakness in the draft design, allowing for revisions to be easily made early in the redesign process. What others have said "Excellent course and very timely for me. Hands on activities were very, very useful" "Well structured, well presented, well paced, enjoyable" "Very useful and informative - best seminar in a long time." "Made IA seem more fun and creative, not so tedious." "Great workshop. I had lots of my questions answered in the workshop's content. Great takeaways also!" "Interesting, relevant to work being undertaken. Thought provoking." "Good balance between theory and practice." "Very practical and useful. I expect to use all the topics covered." "Great course! Kept interest and useful exercises." "Structure was good - balance of theory and practice." "Energetic, fun learning." "Very helpful & useful ideas to try." "Great! Easy to understand concepts & the facilitator was very approachable." [Read more comments] About the Essentials Series The Step Two Essentials Series of workshops are designed to provide hands-on experience with practical techniques and methodologies. They are run regularly to allow organisations to build up their in-house skills in key areas, primarily relating to usability and information architecture. These workshops are different to those run by generic training or conference companies. We don't try to be all things to all people. Instead, we specialise in a small number of related areas, and share our depth of experience in all the workshops we run. All workshops are run by one of our senior consultants, all of whom hold nationally accredited training qualifications. Our events are designed to get the best possible outcomes for participants. It isn't just us talking at the front of the room and 'death by Powerpoint'. Relevant and practical activities are used to explore key techniques and issues. All participants are encouraged to ask questions, and to shape the agenda to fit their specific requirements. We stand by the quality of our workshops, and are constantly improving and enhancing how we deliver them. We are confident that these workshops will provide real value to your team, and to your organisation. About the presenter Patrick Kennedy is a senior consultant in Step Two Designs, and has over ten years of experience in the digital media and web industry. He has in-depth expertise in best practice web design and development, usability, information architecture, user research and strategy. Patrick has provided user-experience consultancy for many public and private sector organisations both in Australia and the United Kingdom. Patrick will draw examples from real-world projects to give insight into addressing common challenges and issues. This practical approach will ensure that all participants gain information that can be used back in the workplace. Patrick holds a nationally recognised training qualification (Certificate IV in Assessment and Training), and is steadily bringing this workshop to all corners of Australia. Event details Name:    Information Architecture Essentials Date:    Wednesday, 9 April 2008 Venue:    Mercure Hotel, Sydney Times:    9.00am to 5.00pm Price:    $895 incl. GST (postmarked one month before event) $975 incl. GST (full price) 25% discount for the 3rd (and subsequent) registrations from the same organisation 25% discount for members of the Intranet Leadership Forum 10% discount for nominated associate of Intranet Leadership Forum members 10% discount for members of IIM, UPA, WIPA or IA Institute Details:    Seminar brochure & registration form (296k PDF)

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