HEINEKEN has set up a portal for employee stories and other information about their brands. While all content is accessible internally, 70 per cent of it can also be viewed externally. The Green Room focuses on video reports made by a group of employee reporters. The reports are produced to a high quality standard.
The portal supports employee advocacy by encouraging the sharing of stories on external social media. as well as sharing global insights. The Green Room replaces two existing digital channels.
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