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James Robertson has written an ever-growing number of articles on content management systems. These are written
from an independent and vendor-neutral perspective, and aim to give readers real value and concrete information.
These are currently published on the Step Two Designs website:
http://www.steptwo.com.au/papers/
You would be welcome to republish some of these articles in your customer communications. This is intended to be a
win-win outcome:
It is important to highlight from the outset that any syndication must be done in a way that does not adversely
affect our independent status; we must not be seen to be endorsing your product, merely providing information to your
customers.
That being said, our articles have been written to be distributed as widely as possible, and we will endeavor to
make this as easy for you as possible.
There are three ways of syndicating our articles:
OPTION 1: Referencing an article
You are welcome to provide a link to any of the articles on our site, without requiring any specific authorisation
from us.
This includes linking to articles from your web pages, or in printed materials.
We ask that you make the source of the material clear, so that our articles are not perceived as product materials
produced by you.
OPTION 2: Including an article as-is
You may either:
In either case, the article must be reprinted from the PDF (not HTML) version of the article, and left entirely unchanged.
If required, we can provide a copy of the PDF which does not include any last-page adverts for our products.
Where required, please indicate the source of the material, so as to distinguish it from any content you have written.
- You must obtain written permission in advance before syndicating an article via this method.
You must provide a link back to our site next to the article(s).
We must be provided with a copy of any corporate communication (printed, web page, etc) that includes a
copy of one of our articles.
OPTION 3: Republishing an article
You may wish to republish an article, so as to match the style and layout of the rest of your newsletter, etc.
In this case, we can provide you with a Word version of an article, to be reformatted by you.
Some requirements:
- This must be displayed under a heading "Guest Article", or equivalent, so as to clearly distinguish it from
your content.
The following introductory paragraph must be included:
This article is written by James Robertson, Managing Director of Step Two Designs, a vendor-neutral content management
consultancy located in Sydney, Australia. For more articles like this, please visit: www.steptwo.com.au
The article must conclude with (may be displayed in smaller font):
© Copyright Step Two Designs, reprinted with permission.
- You may not make any editorial changes to the article without first receiving authorisation in writing. This
includes adding or subtracting content, or changing the emphasis of the text.
You must obtain written permission in advance before syndicating an article via this method.
We must be provided with a copy of the final newsletter, etc.
Final note
If any of the terms of this agreement are breached, we reserve the right to withdraw the right to republish our material.
In this situation, you must take immediate steps to remove our material from all current and past communications.
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