Comments on: Personalisation vs segmentation

By: Intranet Personalization that Works - Intranet Blog - ThoughtFarmer

Intranet Personalization that Works - Intranet Blog - ThoughtFarmer — Thu, 03 Dec 2009 18:34:53 +0000

[...] debate about personalization vs. segmentation on the intranet has been much discussed and researched by many pioneering intranet designers and [...]

By: Implicit Personalization on the Intranet « Dachis Group Collaboratory | Social Business Design

Thu, 03 Dec 2009 17:59:57 +0000

[...] debate about personalization vs. segmentation on the intranet has been much discussed and researched by many pioneering intranet designers and [...]

By: James Robertson

James Robertson — Wed, 27 Aug 2008 21:38:43 +0000

Of course, both approaches require a fair bit of research, planning, implementation and management. Which is the real challenge.

By: Geir

Geir — Wed, 27 Aug 2008 12:48:56 +0000

In my experience, often the best solution is a combination of the two. Use segmentation to reduce information overload and personalization to overcome the fact that segmentation never will be granulated enough to secure all the specific needs of all employees. This means that the employees should be allowed to choose what is given to them from the whole system, not just within her segment.

By: James Robertson

James Robertson — Wed, 27 Aug 2008 08:44:16 +0000

The two are certainly not mutually exclusive! In terms of how things can be segmented, there are three common approaches, as outlined in this article: Segmenting staff information needs.

By: Chris

Chris — Tue, 26 Aug 2008 15:36:43 +0000

I take it that you can provide personalization within a segment? Segment can be products or services…the single-login with role-based filtering would be a way to go?