Comments on: Naming the intranet

By: links for 2010-02-25 « Ex Orbite

links for 2010-02-25 « Ex Orbite — Fri, 26 Feb 2010 06:09:03 +0000

[...] Naming the intranet » Step Two Designs, Amanda Broomhall (tags: articles branding intranet ia intranets marketing name) [...]

By: What to name your new intranet? - Intranet Blog - ThoughtFarmer

What to name your new intranet? - Intranet Blog - ThoughtFarmer — Thu, 25 Feb 2010 16:05:16 +0000

[...] Why and how to name your intranet [...]

By: amanda

amanda — Thu, 01 Oct 2009 12:49:37 +0000

Hey Amanda,
I loved your article, especially since it targets exactly what we’re trying to do I work at a credit union and we are looking for a name for the intranet that holds all our policies and procedures, and resources for our employees. Do you have any ideas for me or examples of others? Thanks!
Amanda

By: James Robertson

James Robertson — Tue, 30 Sep 2008 21:55:56 +0000

Thanks Stephan, a good list of names!

By: Recommended Reading for Intranet Professionals - Week 39/2008 at Intranet Matters

Tue, 30 Sep 2008 06:21:46 +0000

[...] Naming the intranet When creating or relaunching an intranet, the question of whether to give the site a name often comes up. « Good Tags – Bad Tags: Social Tagging in der Wissensorganisation [...]

By: Stephan Schillerwein

Stephan Schillerwein — Tue, 30 Sep 2008 06:09:50 +0000

I’ve been ‘collecting’ intranet names for some time and – thanks to your post here, Amanda – finally got around to put them online in my blog, now: http://intranet-matters.de/intranet-names/

By: Amanda

Amanda — Thu, 18 Sep 2008 22:55:32 +0000

Thanks Mario.
Anyone else like to share their intranet name and how successful it has been?

By: Mario Bourque

Mario Bourque — Thu, 18 Sep 2008 13:19:13 +0000

Our company name is Trapeze Group and our intranet is called Intrapeze.

By: Amanda

Amanda — Thu, 18 Sep 2008 03:05:21 +0000

Andrew, I think if you are undertaking a re-design and you already have a strong brand, then consider the size of the change that is going to occur.

If you are taking a ‘big bang’ approach with a great deal of change to look & feel and functionality, then a re-brand might be useful is assisting with the marketing of the project. But even then I would consider leveraging off your existing brand, by coming up with a name that is an extension of or a play on the existing, e.g. Maxima or Maxim (you might ask someone a little more creative that I am !)

But if the way forward is going to be more subtle than that, ie incremental changes, then don’t risk the potential for confusion.

By: patrick c walsh

patrick c walsh — Sun, 14 Sep 2008 16:41:58 +0000

Amanda,
I agree – I think that it is quite important that an intranet have a brand name. I was genuinely surprised that my last intranet, called unimaginatively the ‘Information Management System’ became widely known as IMS (rhymes with rims) and as such it gained quite a strong identity.
However what’s also important is that the brand is then adequately protected. Don’t immediately include new initiatives such as wikis, blogs etc until they have proven themselves. Users may perceive the brand as a single entity and when one part is failing this may well corrode confidence in the rest of the intranet.
Look forward to your next article!