Comments on: Three views on intranet names http://www.steptwo.com.au/papers/cmb_intranetnames/index.html Beyond The Idea Thu, 09 Feb 2012 09:46:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: EphraimJF http://www.steptwo.com.au/papers/cmb_intranetnames/index.html/comment-page-1#comment-1371 EphraimJF Thu, 25 Feb 2010 17:02:49 +0000 http://www.steptwo.com.au/?p=3409#comment-1371 We ran a standard competition: ROUND 1: Open invitation to all employees to suggest names for the new intranet. ROUND 2: Invitation to all employees to vote on suggested intranet names (we removed a few ludacris names). The voting was on a 1-5 scale for each name, and allowed us to look both at positive and negative reactions. The name we ended up choosing had just a few less really positive votes than another option, but way fewer negative votes than all the others, so it won out. The winning name was suggested by someone in our Southern Africa office and was a Zimbabwean (Shona) word "Padare" [pa-dar-ay]. It means "meeting place” and connotes an open community space to discuss important issues, share ideas and tell stories. And that is basically what Padare has been evolving into over the first nine months of its life. The site is fully branded as Padare, and at least 90% of references to it use the name rather than "the intranet." We ran a standard competition:

ROUND 1: Open invitation to all employees to suggest names for the new intranet.

ROUND 2: Invitation to all employees to vote on suggested intranet names (we removed a few ludacris names).

The voting was on a 1-5 scale for each name, and allowed us to look both at positive and negative reactions. The name we ended up choosing had just a few less really positive votes than another option, but way fewer negative votes than all the others, so it won out.

The winning name was suggested by someone in our Southern Africa office and was a Zimbabwean (Shona) word “Padare” [pa-dar-ay]. It means “meeting place” and connotes an open community space to discuss important issues, share ideas and tell stories. And that is basically what Padare has been evolving into over the first nine months of its life.

The site is fully branded as Padare, and at least 90% of references to it use the name rather than “the intranet.”

]]> By: What to name your new intranet? - Intranet Blog - ThoughtFarmer http://www.steptwo.com.au/papers/cmb_intranetnames/index.html/comment-page-1#comment-1369 What to name your new intranet? - Intranet Blog - ThoughtFarmer Thu, 25 Feb 2010 16:04:14 +0000 http://www.steptwo.com.au/?p=3409#comment-1369 [...] enjoyed Step Two’s blog post on “Three views of intranet names“. The three companies discussed named their intranets “Max“, “EON” [...] [...] enjoyed Step Two’s blog post on “Three views of intranet names“. The three companies discussed named their intranets “Max“, “EON” [...]

]]> By: Kevin Cody http://www.steptwo.com.au/papers/cmb_intranetnames/index.html/comment-page-1#comment-1356 Kevin Cody Fri, 19 Feb 2010 11:28:41 +0000 http://www.steptwo.com.au/?p=3409#comment-1356 I've been responsible for Ogilvy's "Truffles" intranet in its various incarnations since 1997. The name originated from a competition open to all employees when the first version was launched. Already a clever term for the valuable nuggets of content you could find in an intranet it had a particular resonance for Ogilvy as it related to a quote from their founder David Ogilvy "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles". Of the many intranets I've created on behalf of clients since it is still my favourite name. I’ve been responsible for Ogilvy’s “Truffles” intranet in its various incarnations since 1997. The name originated from a competition open to all employees when the first version was launched. Already a clever term for the valuable nuggets of content you could find in an intranet it had a particular resonance for Ogilvy as it related to a quote from their founder David Ogilvy “We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles”.

Of the many intranets I’ve created on behalf of clients since it is still my favourite name.

]]> By: James http://www.steptwo.com.au/papers/cmb_intranetnames/index.html/comment-page-1#comment-1355 James Wed, 17 Feb 2010 21:17:56 +0000 http://www.steptwo.com.au/?p=3409#comment-1355 Our intranet is called insite. Lots seem to be called that, but it seems a good name, with the play on insight. Our intranet is called insite. Lots seem to be called that, but it seems a good name, with the play on insight.

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