Comments on: Not all content needs to be of equal quality

By: Ensuring good content « i+j=k

Ensuring good content « i+j=k — Fri, 06 Feb 2009 19:33:07 +0000

[...] article by StepTwo explores this a little further and suggests that a more relaxed approach to content [...]

By: Weekly links roundup by Communications from DMN

Weekly links roundup by Communications from DMN — Sat, 22 Nov 2008 10:33:54 +0000

[...] Does all of your content need to be of equal quality? Maybe not [...]

By: James Robertson

James Robertson — Tue, 28 Oct 2008 19:34:00 +0000

Hi David, totally agree that we need to be more strategic on where we focus our writing efforts! The most important content isn’t necessarily the most visible or most politically important…

By: David Hamill

David Hamill — Mon, 27 Oct 2008 22:57:03 +0000

Firstly, I totally agree. The attempt to cross-check every little piece of content is impossible. It also makes publishing on the intranet a bureaucratic nightmare.

However in my view the content that deserves the proper attention is often overlooked for communications initiatives that few people care about.