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	<title>Comments on: Search engine &#8216;best bets&#8217;</title>
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	<link>http://www.steptwo.com.au/papers/cmb_bestbets/index.html</link>
	<description>Beyond The Idea</description>
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		<title>By: Feature Request: Audience-Inspired Keywords &#124; Content Here</title>
		<link>http://www.steptwo.com.au/papers/cmb_bestbets/index.html/comment-page-1#comment-3123</link>
		<dc:creator>Feature Request: Audience-Inspired Keywords &#124; Content Here</dc:creator>
		<pubDate>Thu, 10 Mar 2011 02:31:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.steptwo.com.au/?p=211#comment-3123</guid>
		<description>[...] of the audience, rather than the contributor. Another part of the inspiration comes from the &#8220;Best Bets&#8221; strategy where you train a search engine to recommend a certain set of assets when a [...]</description>
		<content:encoded><![CDATA[<p>[...] of the audience, rather than the contributor. Another part of the inspiration comes from the &#8220;Best Bets&#8221; strategy where you train a search engine to recommend a certain set of assets when a [...]</p>
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		<title>By: James Robertson</title>
		<link>http://www.steptwo.com.au/papers/cmb_bestbets/index.html/comment-page-1#comment-1435</link>
		<dc:creator>James Robertson</dc:creator>
		<pubDate>Thu, 25 Mar 2010 23:04:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.steptwo.com.au/?p=211#comment-1435</guid>
		<description>@Stewart, while there seems to be little concrete usability testing on this, the growing consensus seems to be to display the best bets  as the first few &quot;organic&quot; results. As you&#039;ve pointed out, displaying the best bets separately can make users think they&#039;re ads. So go with your plan :-)</description>
		<content:encoded><![CDATA[<p>@Stewart, while there seems to be little concrete usability testing on this, the growing consensus seems to be to display the best bets  as the first few &#8220;organic&#8221; results. As you&#8217;ve pointed out, displaying the best bets separately can make users think they&#8217;re ads. So go with your plan :-)</p>
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		<title>By: Stewart Walker</title>
		<link>http://www.steptwo.com.au/papers/cmb_bestbets/index.html/comment-page-1#comment-1433</link>
		<dc:creator>Stewart Walker</dc:creator>
		<pubDate>Tue, 23 Mar 2010 01:41:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.steptwo.com.au/?p=211#comment-1433</guid>
		<description>Hi James.

Definitely agree on the value of best bets.

What are your thoughts on whether they should be integrated as the first X &#039;organic&#039; search results or shown separately as in your CSIRO example?

In another article I just read (http://www.iaplay.com/2009/07/27/best-bets-functionality-for-search-systems/), it&#039;s mentioned that in usability testing sometimes users have ignored best bets presented separately as they looked too much like ads.

The other issue is that I wonder is separating the best bets adds cognitive load? When they&#039;re separate, the user has to decide between area A and area B of the page, rather than just starting at the top of the single list of results and working down.

Cheers

Stewart</description>
		<content:encoded><![CDATA[<p>Hi James.</p>
<p>Definitely agree on the value of best bets.</p>
<p>What are your thoughts on whether they should be integrated as the first X &#8216;organic&#8217; search results or shown separately as in your CSIRO example?</p>
<p>In another article I just read (<a href="http://www.iaplay.com/2009/07/27/best-bets-functionality-for-search-systems/" rel="nofollow">http://www.iaplay.com/2009/07/27/best-bets-functionality-for-search-systems/</a>), it&#8217;s mentioned that in usability testing sometimes users have ignored best bets presented separately as they looked too much like ads.</p>
<p>The other issue is that I wonder is separating the best bets adds cognitive load? When they&#8217;re separate, the user has to decide between area A and area B of the page, rather than just starting at the top of the single list of results and working down.</p>
<p>Cheers</p>
<p>Stewart</p>
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		<title>By: Good search is knowledge management @ aryommsi</title>
		<link>http://www.steptwo.com.au/papers/cmb_bestbets/index.html/comment-page-1#comment-1236</link>
		<dc:creator>Good search is knowledge management @ aryommsi</dc:creator>
		<pubDate>Sun, 20 Dec 2009 23:32:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.steptwo.com.au/?p=211#comment-1236</guid>
		<description>[...] recently published article Search engine ‘best bets’ discussed the value of implementing a hand- created list of key pages (and documents) for common [...]</description>
		<content:encoded><![CDATA[<p>[...] recently published article Search engine ‘best bets’ discussed the value of implementing a hand- created list of key pages (and documents) for common [...]</p>
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		<title>By: ia play :: &#8220;Best Bets&#8221; functionality for search systems</title>
		<link>http://www.steptwo.com.au/papers/cmb_bestbets/index.html/comment-page-1#comment-1027</link>
		<dc:creator>ia play :: &#8220;Best Bets&#8221; functionality for search systems</dc:creator>
		<pubDate>Mon, 27 Jul 2009 09:05:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.steptwo.com.au/?p=211#comment-1027</guid>
		<description>[...] As James Robertson says &#8220;No amount of tweaking of metadata or search configuration will&#8230; ensure that the most relevant results always appear at the beginning of the list.&#8221; http://www.steptwo.com.au/papers/cmb_bestbets [...]</description>
		<content:encoded><![CDATA[<p>[...] As James Robertson says &#8220;No amount of tweaking of metadata or search configuration will&#8230; ensure that the most relevant results always appear at the beginning of the list.&#8221; <a href="http://www.steptwo.com.au/papers/cmb_bestbets" rel="nofollow">http://www.steptwo.com.au/papers/cmb_bestbets</a> [...]</p>
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		<title>By: KimberlySilk.com - KMWorld 2008: What Have We Done Before?</title>
		<link>http://www.steptwo.com.au/papers/cmb_bestbets/index.html/comment-page-1#comment-250</link>
		<dc:creator>KimberlySilk.com - KMWorld 2008: What Have We Done Before?</dc:creator>
		<pubDate>Thu, 25 Sep 2008 19:17:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.steptwo.com.au/?p=211#comment-250</guid>
		<description>[...] Search Engine best bets: www.steptwo.com.au/papers/cmb_bestbets [...]</description>
		<content:encoded><![CDATA[<p>[...] Search Engine best bets: <a href="http://www.steptwo.com.au/papers/cmb_bestbets" rel="nofollow">http://www.steptwo.com.au/papers/cmb_bestbets</a> [...]</p>
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