Why web 2.0 doesn’t work in the enterprise (yet)

Written by James Robertson, published October 27, 2008

Categorised under: Collaboration, Enterprise 2.0, Intranets

Allen Huish looks at why web 2.0 doesn’t work in the enterprise (yet). To quote:

1. Not enough people in your company understand it

You would not believe the number of people who I meet who don’t know what a blog is, haven’t tried facebook, or used a wiki (although I’d have to admit that nearly everyone I meet has used wikipedia). Even if they did understand those things, I would suggest that it is not these things that define web 2.0, they are examples of possible web 2.0 executions. If you can’t understand something at a practical level, how are you going to exploit it?

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