Why invest in social features for your web site?
Categorised under: Information architecture, Knowledge management, Web development
Joshua Porter has written an article about using social features on websites. To quote:
The runaway successes of YouTube, MySpace, and Flickr have completely changed the landscape of design. One huge change is the rise in socially-enabled web applications, applications that connect users in new and more explicit ways. Witness the trend of “going social” on news sites, where they give their community the ability to comment on and even participate in the news. The design team behind the USAToday.com web site, for example, recently enhanced their site with new social features including comments, reviews, discussion forums, and the ability to make recommendations. Just this past week ABCNews did the same.
So what are the core benefits of making this change? Why invest in social features?
James Robertson is the Managing Director of 