Why intranets will destroy the “corporate website”
Categorised under: Intranets
Paul Miller makes an interesting argument that intranets will destroy the “corporate website”. To quote:
I’ve been talking to numerous owners of corporate websites lately to try and understand where the “internet prescence” of large enterprises is heading in the future. In my view the future for the “corporate website” looks bleak. Online services in large organisations are gradually melding, with the intranet, extranet and internet growing closer in technology, content and resourcing; due to synergies and efficiencies achieved.
We’re certainly seeing a stagnation of many corporate sites, stuck in the world of dump-and-publish. That being said, the merger of intranets and websites seems a long way off. The challenge also remains for intranet teams to improve their current role and reputation, before taking on more challenges (such as the website).
It’s always interesting to peer into the crystal ball! I’m always for new and challenging perspectives, keep them coming…