What’s in an Intranet name? Turns out a lot …
Categorised under: Intranets
Carolyn Douglas has written an article on naming the intranet. To quote:
Intranets and corporate culture should go hand in hand. If your intranet is not reflecting the culture in your organization and the site is boring or dry, consider how good old fashioned brand marketing can change attitudes towards technology. Apple does a great job in providing catchy and friendly names attached to their technology that helps to engage. Combine a catchy name with a clever tag line on your intranet, build a strong brand design, and you can do a lot to attract employees and reflect your culture.
James Robertson is the Managing Director of