Categorised under: Usability & user-centered design
Steve Baty answers the question: what is an experience strategy? To quote:
We often discuss the need for us to be designing for an experience. And we talk about the importance of experience design – and design generally – playing a strategic role in business decisions. But we’re less forthcoming when it comes to discussing what is an experience strategy?
Tags: usability, user-centred design
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James Robertson is the Managing Director of Step Two Designs, the global thought leaders on intranets, headquartered in Sydney, Australia. James is the author of What every intranet team should know and Designing intranets: creating sites that work. He has keynoted conferences around the globe. (Email James or follow him on Twitter: @s2d_jamesr)
