The phrase ‘social intranet’, while appearing more commonly, still generates both interest and confusion.
What makes an intranet ‘social’, and what are the differences between ‘social intranets’ and ‘traditional intranets’?
A philosophy and way of working
Social intranets are not a technology, or a specific set of features or functionality. Instead, they represent an emerging view of how organisations should work, and how staff can interact.
The underlying philosophy of social intranets includes:
- recognising that organisations are made up of people, with interests, activities and interactions
- delivering human-friendly solutions that match how people work in real life
- supporting two-way dialogue and interaction between staff
- facilitating cross-organisational communication and collaboration
- enabling staff to be active participants and owners on intranets, and not just passive consumers
- drawing on network effects within organisations, recognising that groups can do more than individuals
- enriching traditional business and internet activities with a social layer
[October article by James Robertson, read the full article]