Web strategy: don’t focus on web problems
Categorised under: Web development
Dorthe Raakjær Jespersen recommends not focusing on web problems when creating a web strategy. To quote:
Secondly, you need to make problems tangible, so they can be understood by executives who generally have little understanding of the web. Top management is often where the strategy has to be signed off, and if you are asking for more resources you will certainly need to show what difference you will create for the organisation. Often, web managers will focus too much on low level problems and technical details that are irrelevant to others.
James Robertson is the Managing Director of 