Video marketing of the intranet
Categorised under: Intranets
It’s not enough just to redevelop the intranet, it also needs to be relaunched. The challenge, like all marketing, is to reach the intended audience and capture their attention. While many intranet teams are too shy for their own good, a few are not afraid to do something interesting.
Thanks to the wonders of the internet, a few videos launching new intranet sites have come across my desk. The first is almost sexy:
The second is pretty funny:
NEO from Bevin Hernandez on Vimeo.
I think these are great, and show the power of video to engage and amuse. Certainly better than just a homepage news item!
Has anyone seen any other intranet-related videos they’d like to share?
James Robertson is the Managing Director of 
One Comment:
The Hudson launch video is very inspiring! The video itself is a fun way to promote the site, and getting a glimpse of some nifty intranet features is a nice bonus.