Use enterprise context to enhance, not control
Categorised under: Enterprise 2.0
Nathan Wallace writes about context and control, in relation to enterprise 2.0. To quote:
Enterprises are rich in both context and control, while new social media sites start completely flat and without either. By embracing and extending our strengths, enterprises can take a shorter journey to successful and mature social media than the consumer models that inspire us.
James Robertson is the Managing Director of