Understanding the product when conducting user research
Categorised under: Usability & user-centered design
Daniel Szuc talks about how to incorporate an understanding of the product into user research. To quote:
As my company planned for a recent study, we noticed we were asking more questions about the product to help us determine how our research could drive key business results. For example, we explored product descriptions, market positioning, selling points, key differentiators, and other critical areas that might require deeper exploration with users.
Tags: user research