Time for a reality check

Written by James Robertson, published November 3, 2008

Categorised under: Collaboration, Enterprise 2.0

Richard Dennison writes about the need for a reality check on social media tools. To quote:

I’m reading an increasing amount of stuff taking swipes at social media along the lines of … it was all just hype … it’s not delivering what it promised etc. I guess it was only a matter of time before we switched from build-it-up mode to knock-it-down mode which so often seems to pervade our culture these days.

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