Three views on intranet names

We recently asked members of the Intranet Leadership Forum about the names of their intranets.

Several past articles have covered this topic, including Naming the intranet, which goes into the reasons why you should name a site, and Publicising the launch of Boris at City of Casey, which demonstrates the value of a great intranet brand.

Beyond this, it is interesting to learn more about the reasoning and processes behind the creation of such names: was it a staff competition, a diktat from senior management, or a name that caught the imagination of the intranet manager?

Here are the responses from intranet managers at three Australian organisations. Something that’s strong, helps create an identity and is a little fun, seem to be the key ingredients.

ANZ Banking Group

"ANZ’s intranet has been called Max since its inception in 1999.

"I believe that the project team came up with the name, aiming for something that was short, easy and neither male nor female. At the time, a custom-built Classifieds tool was added to entice people to the site. Now, the intranet is a key business tool that most people can’t work or manage a team without.

"Everyone at ANZ knows Max — it’s the default homepage when Internet Explorer is opened and people have a warm spot for it, despite it being very old and rather rusty now.

[CM Briefing 2010-02 by Alex Manchester, read the full article]

James Robertson
James Robertson is the Managing Director of Step Two, the global thought leaders on intranets, headquartered in Sydney, Australia. James is the author of the best-selling books Essential intranets, Designing intranets and What every intranet team should know. He has keynoted conferences around the globe. (Follow him on Twitter or find him on Google+)