Three elements of every intranet strategy
Intranet strategies vary from 100-page formal documents to informal plans that can be conveyed verbally in a lift. Some strategies cover the coming six months, while others stretch out to encompass five-year timescales.
Regardless of the scope and duration of the plans, successful strategies all build on a common narrative structure that describes:
- where we’ve been
- what we’re doing right now
- what comes next
This basic structure helps intranet teams to give shape to their strategy development efforts, and ensures that nothing is missed.
Where we’ve been
Intranets are generally the product of a long history of changes and organic evolution, which provides vital context for the planned improvements.
[CMb 2010-13, read the full article]