Skip to content

Three elements of every intranet strategy

Written by , published August 31st, 2010

Categorised under: Intranets, James' articles

Intranet strategies vary from 100-page formal documents to informal plans that can be conveyed verbally in a lift. Some strategies cover the coming six months, while others stretch out to encompass five-year timescales.

Regardless of the scope and duration of the plans, successful strategies all build on a common narrative structure that describes:

  • where we’ve been
  • what we’re doing right now
  • what comes next

This basic structure helps intranet teams to give shape to their strategy development efforts, and ensures that nothing is missed.

Where we’ve been

Intranets are generally the product of a long history of changes and organic evolution, which provides vital context for the planned improvements.

[CMb 2010-13, read the full article]

Tags: , ,

One Comment:

  1. Mark Morrell commented on September 11th, 2010

    James,

    Good luck with the book launch! Will you have a copy in Stockholm for me? :-)

    I agree it is amazing how varied intranet strategies are. I don’t think I have found tow the same talking with different intranet professionals.

    In BT we focus long term for 3 years with a detailed 12 month action plan for the short term based on the business strategy – and that’s the critical part for me.

    Intranets have to support the business and their strategy needs to align too. Here’s what BT does http://markmorrell.wordpress.com/2010/03/31/whats-needed-for-a-good-intranet-strategy/.

    Mark