The return on investment (ROI) for personas
Categorised under: Metrics & ROI, Usability & user-centered design
Usability News has posted an extract from The Persona Lifecycle: Keeping People in Mind throughout Product Design on ROI for personas. To quote:
One of the most common questions we are asked about personas is if they actually work. And if they do, how can you tell if they were worth the effort? Answering these questions is difficult. What counts as proof of the method is different for different people, products, and companies. There is no single case study or research study that proves their effectiveness rigorously. However, as you have seen throughout this book, there are hundreds of little examples of their effectiveness and value scattered about the industry. This is why this section includes so many stories from the field describing success stories from persona practitioners.
James Robertson is the Managing Director of 