The long tail and short head of search
Categorised under: Search tools
Avi Rappoport has written about the long tail and short head of search. To quote:
The term “Long Tail” was popularized by Chris Anderson in his book and web site of the same name to describe the successful business model of Amazon and Netflix: offering huge selections of books and DVDs, significantly more than brick-and-mortar stores could ever hope to keep in inventory. Customer demand is expressed by searching, and the Long Tail describes the existence of a surprisingly large percentage of of unique search terms.
James Robertson is the Managing Director of 