The importance of metrics
Categorised under: Intranets, Metrics & ROI
Allen Huish has written a timely post about the importance of metrics. To quote:
I met up with some intranet managers the other day and there was a lot of talk of metrics. How many page views, how many users, who had clicked what and so on.
The conversation swiftly turned to which software each of us was using. However, I am sure that this was missing the point of metrics.
(British Airways won a Gold Award and Commended in this year’s Intranet Innovation Awards, so Allen’s blog is definitely worth following!)
Tags: Intranets, metrics, statistics, usage
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