The importance of being first
Categorised under: Search tools
Steve Arnold has written a post on the importance of the first page of search results. To quote:
Alex Moskalyuk’s Web log contained a posting on April 10, 2008, that asserted “68 percent of search engine users click on the first page of results.” The story appeared in his Web log on Ziff-Davis’ ZDNet.com site. These data can be tough to find after a few days. Please, access the story and capture the data, which are from iProspect, a unit of the Aegis Group.

James Robertson is the Managing Director of