Posts tagged: targeting

Presentation: personalisation vs targeting

Last week in London I had the pleasure of presenting at the Interactions 2011 conference. This was the second of my presentations, a 20-minute exploration of the eternal question: user-driven personalisation or targeting/tailoring? Key points: Not all staff needs are the same, and this must be addressed in some way by intranets. The overall requirement [...]

Categorised under: Intranets, Usability & user-centered design

Also tagged: , ,

Read more | 1 comment