Column Two » promotion http://www.steptwo.com.au/columntwo News and opinion on all things intranet & CM Thu, 09 Feb 2012 02:18:40 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Video marketing of the intranet http://www.steptwo.com.au/columntwo/video-marketing-of-the-intranet/ http://www.steptwo.com.au/columntwo/video-marketing-of-the-intranet/#comments Mon, 30 Nov 2009 21:44:33 +0000 James Robertson http://www.steptwo.com.au/columntwo/?p=3959 It’s not enough just to redevelop the intranet, it also needs to be relaunched. The challenge, like all marketing, is to reach the intended audience and capture their attention. While many intranet teams are too shy for their own good, a few are not afraid to do something interesting.

Thanks to the wonders of the internet, a few videos launching new intranet sites have come across my desk. The first is almost sexy:

The second is pretty funny:

NEO from Bevin Hernandez on Vimeo.

I think these are great, and show the power of video to engage and amuse. Certainly better than just a homepage news item!

Has anyone seen any other intranet-related videos they’d like to share?

]]> http://www.steptwo.com.au/columntwo/video-marketing-of-the-intranet/feed/ 1 Roll out the red carpet for your intranet http://www.steptwo.com.au/columntwo/roll-out-the-red-carpet-for-your-intranet/ http://www.steptwo.com.au/columntwo/roll-out-the-red-carpet-for-your-intranet/#comments Mon, 23 Nov 2009 21:54:28 +0000 James Robertson http://www.steptwo.com.au/columntwo/?p=3861 Rachel Lai has written an article on intranet launches. To quote:

When you enter the latest top-rated restaurant in town, the ambience makes you feel: if the restaurant design is warm and intimate, you feel comfortable and relaxed; if the design is hip and leading edge, you feel upbeat and cool. Think of your intranet design as ambience. How do you want your employees to feel when they visit the site?

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