Articles tagged: personas

How to understand your users with personas

Brad Colbow has posted a superb comic on personas. To quote: Personas are a powerful tool for helping you to better understand the needs of your users. In this comic, drawn exclusively for Think Vitamin, you’ll learn more about Personas and how they’ll revolutionize the way you design and build ...

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Fluid Persona Format

Fluid have published their persona format, based on a competitive analysis of many other approaches. To quote: This persona format was created to organize information in the Fluid Personas. The format chosen was based on the competitive analysis of many persona examples below.

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Real or imaginary: the effectiveness of using personas in product design

Frank Long has published a research paper on the effectiveness of personas. To quote: The use of personas as a method for communicating user requirements in collaborative design environments is well established. However, very little research has been conducted to quantify the benefits of using this technique. The aim of ...

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