Posts tagged: personalisation

Taking care with intranet information architecture concepts

Intranet information architecture (IA) can be notoriously difficult to get right. Depending on the size and geographical spread of an organisation, an intranet can be required to serve a small team, or a global conglomerate and there are many different potential audiences. The article What is information architecture? provides an overview of the discipline itself [...]

Categorised under: Information architecture, Intranets

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Presentation: personalisation vs targeting

Last week in London I had the pleasure of presenting at the Interactions 2011 conference. This was the second of my presentations, a 20-minute exploration of the eternal question: user-driven personalisation or targeting/tailoring? Key points: Not all staff needs are the same, and this must be addressed in some way by intranets. The overall requirement [...]

Categorised under: Intranets, Usability & user-centered design

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Are content managers ready for personalization?

Seth Gottleib asks: are content managers ready for personalization? To quote: It is easy to get excited by this functionality. But then you think of the difficulty your average organization has with even the basic aspects of content production and you wonder if they ready for these tools. How can you do an A/B test [...]

Categorised under: Content management

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iGoogle-like intranet start page to the rescue

Stimmt have shared several Swiss case studies on iGoogle-like intranet start pages. To quote: Just as can be seen with iGoogle, the intranet Start page features several tabs containing widgets (or ‘gadgets’, to use the iGoogle term). The tabs are pre-populated with a general set of useful widgets. The user may reposition or remove widgets, [...]

Categorised under: Intranets

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Connecting bookmarks and “my links”

I had lunch today in Zurich with Lukas Karrer from Stimmt (a user experience consultancy doing great work in the German-speaking region of Switzerland). Many great intranet ideas were shared, but a little thing that stuck in my mind: One Swiss firm is implementing “my links” as part of their intranet. So far, so usual. [...]

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