Mark Morrell asks: do intranet banners work or are they just litter? To quote: Selective attention is a widely recognised behaviour on the web backed up by reams of usability evidence. Selective attention is what web users quickly develop from browsing around web pages – it basically means that ...
Articles tagged: marketing
Three views on intranet names
We recently asked members of the Intranet Leadership Forum about the names of their intranets. Several past articles have covered this topic, including Naming the intranet, which goes into the reasons why you should name a site, and Publicising the launch of Boris at City of Casey, which ...
An elevator pitch for you and your intranet
It's an old web tale: if you work at Apple's headquarters, One Infinite Loop in Cupertino, California, you may find yourself in the lift one day with Steve Jobs, Apple's billionaire CEO. It's reputedly one of Jobs's tendencies to say to any unlucky lift passenger, 'What do you do for ...
Video marketing of the intranet
It's not enough just to redevelop the intranet, it also needs to be relaunched. The challenge, like all marketing, is to reach the intended audience and capture their attention. While many intranet teams are too shy for their own good, a few are not afraid to do something interesting. Thanks to ...
Publicising the launch of ‘Boris’ at City of Casey
Step Two Designs has written before about the benefits of naming an intranet. It's something many teams consider, especially when launching or relaunching a site. Questions abound on the idea: Will the name be inanimate, functional, industrial, emotive or something with personality? If relaunching the intranet, is the existing name still ...
