You're a powerful and highly respected professional services firm, with offices high up in a tower building overlooking a spectacular view. You're a major consumer goods company that delivers products designed for the fashion elite, constantly at the leading edge. You're a global technology company, that attracts the brightest minds to deliver ...
Articles tagged: branding
Make SharePoint intranets beautiful
SharePoint is many things, but out of the box, beautiful isn't one of them. The boxy design and shades of blue isn't ugly per-se, but do little to inspire adoption and enthusiasm. It used to be said that it was too hard to make SharePoint beautiful, but the following selection of ...
‘Simon’ says … check out this branded intranet
The Financial Brand talks about 'Simon', a highly-branded intranet at Delta Community. To quote: The Financial Brand interviewed Mary Olson, VP of Marketing, Delta Community, and talked about the credit union’s creative — and branded – employee intranet, affectionately named “Simon.” Simon is the portal for all employee communications — ...
Creating solid intranet branding
Peter Richards has written a post on creating a solid intranet brand. To quote: There always seems to be a debate on whether to give the Intranet a name or not. From my experience I think it is essential that the Intranet has a name and an individual design that ...
What does your intranet brand say?
Paul Chin has written an article on intranet branding. To quote: But branding doesn’t only apply to those people, places, and things that project an image to the world at large. A brand identity is equally important for internal resources that only affect members of an organization. Although you’re marketing ...
Publicising the launch of ‘Boris’ at City of Casey
Step Two Designs has written before about the benefits of naming an intranet. It's something many teams consider, especially when launching or relaunching a site. Questions abound on the idea: Will the name be inanimate, functional, industrial, emotive or something with personality? If relaunching the intranet, is the existing name still ...
Naming the intranet
When creating or relaunching an intranet, the question of whether to give the site a name often comes up. This briefing explores when to name an intranet, and how best to do it. Why name your intranet? Having a catchy and memorable intranet name is a great way of promoting the intranet. A ...
