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Social networking on intranets

Written by James Robertson, published August 17, 2009

Categorised under: Collaboration, Enterprise 2.0, Intranets

Jakob Nielsen has also written about social media on intranets. To quote:

As people embrace social media in their private lives, they naturally expect to use similar tools within the enterprise. This is especially true for younger workers who use these tools in everyday life. Open communication, collaboration, and content generation are as much a part of their standard toolkit as using a computer or mobile phone.

So, how should companies deal with the increasing expectation that Web 2.0 will drive Enterprise 2.0?

(This is from a few weeks back, but I’ve been on holidays so thus the late posting. When even Jakob Nielsen writes about this, you know it must be going mainstream…)

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2 Comments:

  1. Glenn commented on August 23rd, 2009

    What a very relevant question, James. Not only are corporate Intranets adopting social media because of the expectations from its Gen Y/Millennial employees but also because social networking style collaboration is a better fit for a more bottom up style of managing knowledge workers. I recently posted a summary on this subject with some links to recent posts by relevant experts at http://it.toolbox.com/blogs/future-of-work/social-workers-33620

  2. James Robertson commented on August 27th, 2009

    Thanks Glenn for the comment and the link to your excellent post.