Social computing behind the firewall – best buy’s video case study
Categorised under: Collaboration, Enterprise 2.0
George Dearing has posted a link to a video case study of Blue Shirt Nation, the social networking initiative at Best Buy in the US. To quote:
With all the talk about the inability to show demonstrable ROI in social computing, it’s refreshing to see a company lay out the benefits so clearly. Though all the gains from social media can’t be distilled down into hard numbers, there’s plenty of returns across the business. One instance was a substantial jump in 401K enrollments after users were encouraged to develop a social media-based campaign targeted at its younger, gen-Y workforce. Through the use of video, blogs and other user-generated content, 401K dissenters were converted after the benefits were delivered in a collaborative, engaging way.
James Robertson is the Managing Director of 
One Comment:
Thanks for the reference James. I’d like to get your analysis of Telligent’s enterprise 2.0 platform, Evolution. I’ll ping you for a sync with our product development manager.
Cheers,
George Dearing