‘Simon’ says … check out this branded intranet
Categorised under: Intranets
The Financial Brand talks about ‘Simon’, a highly-branded intranet at Delta Community. To quote:
The Financial Brand interviewed Mary Olson, VP of Marketing, Delta Community, and talked about the credit union’s creative — and branded – employee intranet, affectionately named “Simon.” Simon is the portal for all employee communications — the guy who knows what’s going on inside the credit union. But Simon is more than just an intranet. He is a full-fledged internal spokesman and mascot, complete with a costume and foam head.
James Robertson is the Managing Director of 
2 Comments:
Which came first? The apparently fun culture at Delta Community or ‘Simon’? I wonder if the approach would work in a straitlaced company. Nonetheless, the article made me smile on a Monday morning
Yes, it is interesting that the most visible examples of branded intranets tend to be the fun ones. (See our case study on Boris.)
Like you, I suspect that these intranets reflect the existing culture, rather than being a driver for “more fun”.
Does anyone want to share a powerfully branded site that isn’t “fun”?