Selling UX
Categorised under: Usability & user-centered design
Daniel Szuc, Paul J. Sherman, and John S. Rhodes have written an article on selling user experience (UX) within organisations. To quote:
At some point in your career, you’ll be called upon to sell UX to someone in your organization. You’ve probably already done it. Perhaps you’ll need to justify what you do in an organization or industry that’s just beginning to adopt UX methods or sell UX to secure your position within an organization or get future projects. So, what do you need to know to help you sell UX? What challenges might you face?
Tags: selling, usability, user experience
James Robertson is the Managing Director of 