Intranets have been going ‘social’ for some time now, first with lightweight aspects such as commenting on news articles, then with more embedded functionality such as blogs, wikis and document co-authoring.
Now, a new breed of software products are gathering momentum in the shape of enterprise social network (ESN) tools.
The likes of Yammer, Newsgator, Jive and Social Text are becoming incredibly popular, whether as lightweight intranet replacements, supplementary environments and applications, or integrated with more substantial platforms like SharePoint to create more bespoke experiences and interfaces.
All of these products and myriad other competitors have their pros and cons, which will not be debated here. There are, however, a number of fundamental considerations that apply to all of them. Additionally, there are some basic questions that should be pitched at any organisation considering a more structured ‘social business’ strategy.
This article will look at several of the technology and business questions that need to be asked when it comes to selecting an enterprise social software tool, or bolt-on capabilities for an intranet.
[April article by Alex Manchester, read the full article]