Segmenting staff information needs
There is no one-size-fits-all solution for meeting the needs of staff. Beyond the broadest level, the information needed by staff is not generic. Someone working in HR has quite distinct needs from a staff member in finance, the call centre, or in the sales team.
This is why organisations are progressively implementing personalisation or segmentation features as part of their corporate intranets or portals. While the functionality that can be implemented varies greatly, there is a single goal: to better target information to the specific staff who need it.
In practice, there are three main ways of segmenting staff needs for information, with a number of secondary considerations.
Three primary facets
There are three main aspects (or ‘facets’) that can be used to segment staff needs for information:
- job role
- business unit
- geographic location
[CM Briefing 2007-18, read the full article]