Sales intranet case study: IKEA
Categorised under: Intranets
Toby Ward shares a case study of IKEA’s sales intranet. To quote:
IKEA U.S. has 37 stores, with over 12,000 co-workers; an employee audience that is both geographically dispersed, and has limited capacity to connect to the intranet. However, a challenging retail environment with a dispersed target audience and a limited attention span has not daunted the IKEA intranet team from focusing on the bottom line: decreasing costs, and increasing sales.
Tags: ikea, intranet 2.0, sales
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