Reversing the enterprise 2.0 pricing model
Categorised under: Enterprise 2.0
ReadWriteWeb has written about enterprise 2.0 pricing models. To quote:
Volume-discount pricing structures are simple, tried, and true. So, why aren’t they efficient? The reason is because of where returns on investment (ROIs) are located. Enterprise social computing offerings provide increasing marginal productivity as they scale, at both the individual and organizational level. The more that employees use a service, the higher the margin gained by their company in productivity, and the more the company extracts value from the product. A corporate customer that has 10% of its employees using a Twitter-like product won’t extract as much value as one that has 50% of its employees using it.
Tags: Enterprise 2.0
James Robertson is the Managing Director of 