Publicising the launch of ‘Boris’ at City of Casey
Categorised under: Intranets
Step Two Designs has written before about the benefits of naming an intranet. It’s something many teams consider, especially when launching or relaunching a site. Questions abound on the idea:
- Will the name be inanimate, functional, industrial, emotive or something with personality?
- If relaunching the intranet, is the existing name still a viable option?
- Will it build on a company name, or is there ambition to create a distinct identity?
- Once a name is decided upon, what’s the best way to publicise the new site, and will the name become ingrained in organisational vernacular?
In this interview, Website Coordinator Michael Cleland explains why the City of Casey’s intranet was named ‘Boris’ upon its launch in 2006. The site has proved hugely successful, winning an Intranet Innovation award in its first year. Michael says the site’s success is due in large part to its usefulness, but also the creation and powerful, consistent promotion of the intranet’s brand.
S2D: Where does the Boris story start?
When we began developing the City of Casey intranet we didn’t know:
- What it was going to look like
- What it was going to contain
- What it was going to do
What we did know with absolute certainty is that it was not going to be known as ‘the intranet’.
[December KM Column written by Alex Manchester, read the full article]
Tags: branding, case studies, Intranets, marketing
James Robertson is the Managing Director of 