I was great today to give a presentation on enterprise mobility at the UX Immersion conference in Portland, Oregon. This explored mobile topics, in the context of meeting staff and business needs, rather than customer or consumer needs.
This is new material, and something I’ll be talking a lot about in 2012. Some of the key points:
- We’ve been (very slowly) making life easier for staff, via better-designed intranets.
- But most enterprise tools still are horrible for staff to use, making it hard for staff to get their work done.
- Mobile presents the opportunity to radically fix this.
- This is driven by external pressure (the gap between personal and work tools) and internal pressure (the C-suite has just got iPads).
- There are four types of enterprise mobility.
- Now that delivering mobile solutions is much easier, there is a *lot* of low-hanging fruit.
- Focus on tasks, not pages.
- Start by identifying the six tasks staff need away from their desk.
- Choose the right way to deliver mobile functionality (web vs native vs hybrid).
- Have an enterprise mobile strategy that mixes quick-wins with longer-term more strategic projects.
- Is there a future when, for some staff, there will only be a mobile intranet?