Predictive usability
Categorised under: Usability & user-centered design
Andrew Swartz has written an article exploring the concept of predictive usability, that is, determining whether someone will want to use a product. To quote:
Historically, usability research was focused on identifying obstacles to success, not on assessing how intensely people will desire a new product or service. The field of usability evolved studying how military personnel interacted with weapons systems and how employees used the software their bosses required of them. The goal was to increase efficiency and decrease errors, not necessarily to attract new customers.
[Thanks to the eGovernment Resource Centre.]
James Robertson is the Managing Director of 