Intranet teams are often expected to justify the work that they do, whether to protect current intranet resources, or to gain support for new projects and improvements.
This leads to the requirement for an intranet business case, ideally with clear measures that quantify the value of the intranet and the benefits it delivers.
In tough economic times, a very bright spotlight is shone on the intranet and the resources it requires. All projects will struggle to proceed without demonstrating how they tangibly improve the bottom line.
This intensifies discussions around intranet measures and metrics. It also produces a new round of intranet business cases being put forward to senior management.
In practice, creating an intranet business case can be hard. In all too many cases, intranet teams put forward their existing plans, and then try to justify them after the fact.
The difficulty is that many of the ‘typical’ intranet improvements are hard to quantify. What is the real dollar value of improving intranet navigation, or cleaning up content?
The arguments than can be put forward to justify these projects tend to be weak, and what is needed is a fresh look at how to plan intranet improvements.
This article will put forward the case that intranet teams can plan from the outset to demonstrate success. By targeting and packaging intranet improvements in the right way, identifying concrete benefits and metrics becomes easy and effective.
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