Participation vs. adoption
Categorised under: Enterprise 2.0
Christy Schoon writes about the difference between participation and adoption when it comes to enterprise 2.0. To quote:
These days in the Enterprise 2.0 world everyone talks about adoption. Adoption is important if you are going to see business results (more to come in future blog post about adoption for adoption’s sake, but I digress). What I don’t hear many people talking about is how to drive participation in a trial / POC / pilot of an Enterprise 2.0 solution. Different customers use different terms for what they are doing but I’m going to use the term POC (Proof of Concept) from here on out to describe a small group of people – usually 100-300 people – trying out E2.0 over a finite period of time to see if the technology helps them meet their business goals. I specifically don’t use the word adoption in the case of a POC. Adoption implies long-term use and that can’t be implied for a POC. So I use the word participation.
Tags: Enterprise 2.0
James Robertson is the Managing Director of 