Micro-blogging in the enterprise: an idea whose time has come?
Categorised under: Collaboration, Enterprise 2.0
Ross Dawson asks whether the time has come for micro-blogging in the enterprise. To quote:
So something like Twitter combines elements of the best of both worlds. It’s like email in that it’s broadcast, though you choose who you receive messages from, and you don’t need to read everything. You presume that messages are non-essential, so you get to then as you can, and it’s non-intrusive.
I agree with Ross on this. I can definitely see a future role for this type of communication, but few organisations have the cultural pre-conditions in place for this to prosper in the short-term. So we should celebrate the early-adopters, but be pragmatic about when to roll it out in our organisations.
PS. the Executive Summary (PDF) of the Intranet Innovation Awards shares an internal Twitter solution at Janssen-Cilag, download to obtain screenshots and supporting descriptions.
Tags: Collaboration, Enterprise 2.0, twitter
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