Metadata is a topic that almost invariably comes up when creating or refreshing a website or intranet.
While basic metadata is routinely captured by most publishing tools, including content management systems and portals, there is still widespread confusion about its uses and limits.
Common questions include:
- How important is metadata?
- What metadata should we be capturing?
- How is it created?
- Where and when is it used?
- Should we be implementing simple or complex metadata?
This article explores the fundamentals of metadata, as it relates to common intranet and website needs.
Standard metadata fields will be explored, and advice given on how to use metadata successfully, within typical organisational environments.
(October KM Column, read the full article)