Measure twice, cut once: content management metrics
Categorised under: Content management, Metrics & ROI
Brian Manning & Caleb Brown have written an article that discusses common content management metrics. To quote:
Often, when companies choose to implement a content management (CM) strategy they do so in an attempt to alleviate the operational inefficiencies associated with maintaining multiple content repositories. The documents in these repositories typically overlap each other, or fail to accurately represent true business processes. So it’s not surprising to find that most businesses strive to minimize these effects and, when they think about measuring the impact of their CM, tend to favor operational efficiency. But the way User Experience Consultants, Brian Manning & Caleb Brown see it, productivity wins are mostly illusory. Businesses are only looking at half of the CM metrics picture.
[Thanks to Scott Abel.]
James Robertson is the Managing Director of 